Marketing, CRM, Growth

Brands I have worked for

Contact

With over 15 years of experience fueling growth for startups and global brands alike, I specialize in harnessing data and AI to deliver measurable business impact, optimize marketing investments, and align campaigns with strategic goals for rapid, tangible results.

What do people say about me

Tillmann Kühn has been a great Client Partner for Nissan Center Europe and I recommend him highly to any company looking for a real leader in Digital Marketing.

It is simply a pleasure to work with Tillmann, his professional manner, his know how, his language skills, his dependability and personality all combine into a package which is hard to beat. I look forward to working with Tillmann again and would do so in a heartbeat.

Mark Cox

Sr. Marketing Communications Leader at INNIO

Innsbruck, Austria

Tillmann is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. Tillmann exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about their project and be invested in the project’s success.

Cherif Hanaoui

CRM campaign manager

Paris

Tillmann takes a highly analytical approach and places great importance on identifying the real problems in order to address them effectively. He analyzes data thoroughly and is committed to solving even the big, often challenging issues. His clear and direct feedback helped the team continuously improve. His structured approach and ability to navigate conflict-heavy situations were especially valuable for our change process.

Dr. Tim Seewöster

CEO @ASGOODASNEW

Berlin

Working with Tillman has been an amazing experience – he has vast experience in marketing and CRM strategy combined with a ‘get-it-done’ attitude and an ability to work as a team as well as independently. A true marketing professional!

Miji Sarwono

Head of Rice Forward & MaxRebates

Shanghai

I had the pleasure of working together with Tillmann for over a year. He is everything you would look for in a client service director as well as an outstanding team player. We managed several clients together, not only successfully but always with a lot of fun. Handling client relations, keeping calm in challenging times while always keeping a good mood and protecting the team – he makes a rewarding lead that you will miss enormously as soon as you don’t have him anymore.

Kristina Bonitz

CEO & Managing Director @diffferent

Hamburg

I had the pleasure of working with Tillman when he managed the LVMH digital business at ZenithOptimedia. His unique combination of a no-fail attitude and his creative experience from Razorfish, enabled us to create out-of-the-box digital campaigns for his LVMH clients. I hope we have a chance to collaborate again in the future.

Adrian Ma

Online Entrepreneur | Digital Marketing | Investor

Hong Kong

What I do best

Marketing Leadership
Scaling brands, I excel at building high-performing teams to drive growth across markets and channels. My leadership blends strategic vision, data-driven decisions, and hands-on execution to align campaigns with business goals. I have a proven track record in executing integrated campaigns, CRM automation, engagement, and budget optimization. Known for a customer-centric approach, I inspire innovation and deliver measurable results in market expansion, retention, and rebranding. Fluent in English, French, and German, I thrive in dynamic, multicultural environments, driving business transformation through marketing.
CRM + Automation
I specialize in maximizing customer lifecycle value by connecting the dots across your CRM ecosystem, from analyzing performance across channels to defining strategic action points and executing customer-centric campaigns. Whether you need a comprehensive data driven CRM strategy or hands-on support with day-to-day optimization, I bring a deep understanding of how to drive results across all touchpoints.

As a certified Braze expert, I’ve successfully implemented multiple CRM frameworks tailored to business needs. I value HubSpot for its unmatched flexibility, extensive API capabilities, and powerful knowledge base—all built around a core vision of fostering a truly customer-focused mindset across the organization. I also enjoy working with Braze to create meaningful, data-driven engagement and build real, two-way conversations with customers.
Data + Analytics
I leverage advanced analytics and reporting to unlock actionable insights and inform smarter marketing decisions. Skilled in translating complex data into clear, impactful dashboards, I empower teams to monitor campaign performance in real-time and identify opportunities for optimization. My experience spans end-to-end measurement, from defining relevant KPIs to automating reports and uncovering trends that drive business growth. With a deep understanding of AI-driven tools and data ecosystems, I ensure marketing initiatives are grounded in evidence, fostering continuous improvement and delivering measurable impact.

Solutions I can support with

Growth Consultancy

Tailored GTM strategy to get you first 100 customers. Buyer personas, building strong acquisition channels and CRM. I’ll help you build a growth engine that delivers results.

Expertise Transfer

I come and work with your team, bring in specific expertise you feel are not well covered at this point. I will make sure to enable your team quickly by transferring knowledge from day one.

Fractional CMO

Having worked for many global brands and startups, I’m confident in helping the leadership team finding the right move to take that will help your organisation to shift into sustainable growth.

Workshops

You want to make sure your team is up to speed w/ a specific topic? We align on an outcome and I build a workshop structure that will achieve this goal. I can run the workshop or coach someone.

Empowerment Program

I will help your team to find the right setup to catch-up with productive and owned marketing execution. Each session we define goals we follow-up in the next one… until speed is back.

1:1 Consultations

As a leader you need sparring but nobody around that can understand the problems you want to tackle. Let’s have a chat (one shot or regular) so I can support you w/ my experience.

Book a slot w/ me

Courses on topics that matters

Build your startup Brand

In this expert-led online course, startups and growing companies will learn the essential strategies for building and managing a strong, sustainable brand. This course will guide you through: Why You Should Invest in Your Brand: Discover how a well-crafted brand drives customer loyalty, differentiation, and long-term business growth. Finding the Right Level: Understand the brand […]

Campaigns + Projects I loved

Summer Campaign 2021 @unu

McDonald's CRM Programm

@Track I was running the 1:1 communication for McDonald’s. Newsletters with over 40% open rate… I was lovin’ it!

Lufthansa rebranding

@DDB I was launching the new Lufthansa Brand Design (BTL Campaign)… over 3 minutes user interaction on LP is not so bad isn’t it?

NIVEA App concept

@UDG we build a seamless e-commerce app concept for NIVEA. Love App for love brand, so we build an loyalty app. Easy going!

Marketing + AI News

Effective Leadership: Balancing KPIs and Purpose

In today’s fast-paced business world, leadership is more than just managing a team or hitting targets. It’s about creating direction, fostering engagement, and encouraging a deeper sense of purpose within the team. But how can you balance the pressure of hard KPIs (Key Performance Indicators) with the need for thoughtful leadership? Many of us have […]

BI teams and marketing, how to make it work

In this video, I discuss the relationship between BI teams and marketing. I explain why BI needs marketing, how marketing holds valuable data, and the challenges of sharing data with BI teams. I also emphasize the importance of keeping BI teams out of marketing activities to maintain transparency and effective execution. Watch to gain insights […]