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Global Marketing & CRM Director

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Brands I have worked for

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puma
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mich

With over 15 years of experience driving digital transformation for global brands, I specialize in leveraging data and AI to unlock measurable business growth, optimize multi-million-dollar marketing investments, and align campaigns with strategic objectives for exceptional organizational outcomes.

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What do people say about me

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  • Leading marketing for global brands and startups, I excel at building high-performing teams to drive growth across markets and channels. My leadership blends strategic vision, data-driven decisions, and cross-functional collaboration to align campaigns with business goals. I have a proven track record in executing integrated campaigns, CRM automation, engagement, and budget optimization. Known for a customer-centric approach, I inspire innovation and deliver measurable results in market expansion, retention, and rebranding. Fluent in English, French, and German, I thrive in dynamic, multicultural environments, driving business transformation through marketing.

Projects I really loved 

McDonald's CRM Programm

@Track I was running the 1:1 communication for McDonald’s.

Lufthansa rebranding

@DDB and together with our partner Unit9 I was launching the new Lufthansa Brand Design (BTL Campaign).

NIVEA App concept

@Robinizers I build w/ my team a seamless e-commerce app concept for NIVEA.

Summer Campaign 2021 @unu

Drop me a line