Global Marketing & CRM Director

Brands I have worked for

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With over 15 years of experience delivering impactful digital transformation for global brands, I specialize in unlocking measurable business growth by using data and AI, optimizing multi-million dollar marketing investments, and aligning campaigns with strategic objectives to accelerate market share. My leadership translates into high-performing teams and empowered talent, resulting in innovative solutions, stronger brand equity, and consistently superior business outcomes for organizations.

What do people say about me

Tillmann takes a highly analytical approach and places great importance on identifying the real problems in order to address them effectively. He analyzes data thoroughly and is committed to solving even the big, often challenging issues. His clear and direct feedback helped the team continuously improve. His structured approach and ability to navigate conflict-heavy situations were especially valuable for our change process.

Dr. Tim Seewöster

CEO @ASGOODASNEW

Berlin

Tillmann is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. Tillmann exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about their project and be invested in the project’s success.

Cherif Hanaoui

CRM campaign manager

Paris

Working with Tillman has been an amazing experience – he has vast experience in marketing and CRM strategy combined with a ‘get-it-done’ attitude and an ability to work as a team as well as independently. A true marketing professional!

Miji Sarwono

Head of Rice Forward & MaxRebates

Shanghai

I had the pleasure of working together with Tillmann for over a year. He is everything you would look for in a client service director as well as an outstanding team player. We managed several clients together, not only successfully but always with a lot of fun. Handling client relations, keeping calm in challenging times while always keeping a good mood and protecting the team – he makes a rewarding lead that you will miss enormously as soon as you don’t have him anymore.

Kristina Bonitz

CEO & Managing Director @diffferent

Hamburg

Tillmann Kühn has been a great Client Partner for Nissan Center Europe and I recommend him highly to any company looking for a real leader in Digital Marketing.

It is simply a pleasure to work with Tillmann, his professional manner, his know how, his language skills, his dependability and personality all combine into a package which is hard to beat. I look forward to working with Tillmann again and would do so in a heartbeat.

Mark Cox

Sr. Marketing Communications Leader at INNIO

Berlin

I had the pleasure of working with Tillman when he managed the LVMH digital business at ZenithOptimedia. His unique combination of a no-fail attitude and his creative experience from Razorfish, enabled us to create out-of-the-box digital campaigns for his LVMH clients. I hope we have a chance to collaborate again in the future.

Adrian Ma

Online Entrepreneur | Digital Marketing | Investor

Hong Kong

Marketing Leadership

With 15+ years leading marketing for global brands and start-ups, I excel at building and inspiring high-performing teams to achieve outstanding growth across markets and channels. My leadership blends strategic vision, data-driven decision-making, and close cross-functional collaboration to align marketing initiatives with core business goals. I have a proven track record of developing and executing integrated campaigns, driving CRM automation, improving engagement, and optimizing budgets at scale. Known for fostering a customer-centric mindset, I motivate teams to innovate, adapt, and consistently deliver measurable results whether expanding into new markets, enhancing retention, or rebranding category leaders. Fluent in English, French, and German, I thrive in dynamic, multicultural environments where marketing drives business transformation
CRM Strategy

I specialize in maximizing customer lifecycle value by connecting the dots across your CRM ecosystem, from analyzing performance across channels to defining strategic action points and executing customer-centric campaigns. Whether you need a comprehensive data driven CRM strategy or hands-on support with day-to-day optimization, I bring a deep understanding of how to drive results across all touchpoints.

As a certified Braze expert, I’ve successfully implemented multiple CRM frameworks tailored to business needs. I value HubSpot for its unmatched flexibility, extensive API capabilities, and powerful knowledge base—all built around a core vision of fostering a truly customer-focused mindset across the organization. I also enjoy working with Braze to create meaningful, data-driven engagement and build real, two-way conversations with customers.
AI & Data

I leverage advanced analytics and reporting to unlock actionable insights and inform smarter marketing decisions. Skilled in translating complex data into clear, impactful dashboards, I empower teams to monitor campaign performance in real-time and identify opportunities for optimization. My experience spans end-to-end measurement, from defining relevant KPIs to automating reports and uncovering trends that drive business growth. With a deep understanding of AI-driven tools and data ecosystems, I ensure marketing initiatives are grounded in evidence, fostering continuous improvement and delivering measurable impact.

Projects I really loved

@Track I was running the 1:1 communication for McDonald's.

Global Marketing & CRM Director

Brands I have worked for

What do people say about me

Projects I really loved

McDonald's CRM Programm

Lufthansa rebranding

NIVEA App concept

Summer Campaign 2021 @unu

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