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You are looking for an experienced marketing professional? You came to the right place. Let’s have a chat about your project to see where I may support you right away!

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Profile

Marketing Expert

I’m helping brands and startups as interim manager, marketing or CRM consultant. How may I help you?

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Brands I have worked for

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What I can offer

Interim Head of Marketing

I can assess your marketing performance, setup and lead a team that really fits your strategy, run your campaigns or content production!

CRM / E-Mail marketing

Hubspot, Braze, Klaviyo what ever the tool is I will find what is most urgent thing to fix to get your customer dialog back on track.

Marketing Consultancy

Startup or global brand I can help you define the next steps in your marketing strategy and support execution as a seasoned and empathic leader.

Services

Marketing Lead

Looking for an interim head of marketing for your organization? I had been marketing director for several e-commerce brands and startups and I’m more than happy to support your growth, branding efforts, or campaign management. I’m 100% data-driven, a great team player familiar with managing small as well as 6-digit budgets, agencies or C-level stakeholders.
Analytics & Data

As a certified GA4 expert I can help set up a consistent KPI framework, build your next channel performance reporting, think or optimize your attribution model, and come up with key action points to optimize your campains… Long story short, data is what I love! So don’t say we are not ready yet, even with little amount of data we can get you immediate value for your company.
PMO / Account

Ex-Publicis Group Account Director, I have successfully managed global clients like Lufthansa, Michelin, Nissan, Nivea, Dior, Louis Vuitton. Pitching, making budget and forecast is what I love. But I love even more to get hands dirty and take over the project manager role: project and resources planning, lead the weekly project review, setup action trackers and run productive meetings!
Hubspot + Braze

I’m a certified Hubspot Expert and have implemented several CRM strategies yet. Why Hubspot? Well, I believe it is the most flexible tool I have seen with hundreds of APIs and a monster-size knowledge database. But moreover it has a strong vision at its core: everyone in the company needs to have a customer-centric mindset. Braze is the customer engagement platform I love to use to build true dialogue with customers.
CRM

What do people say about me

Tillmann takes a highly analytical approach and places great importance on identifying the real problems in order to address them effectively. He analyzes data thoroughly and is committed to solving even the big, often challenging issues. His clear and direct feedback helped the team continuously improve. His structured approach and ability to navigate conflict-heavy situations were especially valuable for our change process.

Dr. Tim Seewöster

CEO @ASGOODASNEW

Berlin

Tillmann is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. Tillmann exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about their project and be invested in the project’s success.

Cherif Hanaoui

CRM campaign manager

Paris

Working with Tillman has been an amazing experience – he has vast experience in marketing and CRM strategy combined with a ‘get-it-done’ attitude and an ability to work as a team as well as independently. A true marketing professional!

Miji Sarwono

Head of Rice Forward & MaxRebates

Shanghai

I had the pleasure of working together with Tillmann for over a year. He is everything you would look for in a client service director as well as an outstanding team player. We managed several clients together, not only successfully but always with a lot of fun. Handling client relations, keeping calm in challenging times while always keeping a good mood and protecting the team – he makes a rewarding lead that you will miss enormously as soon as you don’t have him anymore.

Kristina Bonitz

CEO & Managing Director @diffferent

Hamburg

Tillmann Kühn has been a great Client Partner for Nissan Center Europe and I recommend him highly to any company looking for a real leader in Digital Marketing.

It is simply a pleasure to work with Tillmann, his professional manner, his know how, his language skills, his dependability and personality all combine into a package which is hard to beat. I look forward to working with Tillmann again and would do so in a heartbeat.

Mark Cox

Sr. Marketing Communications Leader at INNIO

Berlin

I had the pleasure of working with Tillman when he managed the LVMH digital business at ZenithOptimedia. His unique combination of a no-fail attitude and his creative experience from Razorfish, enabled us to create out-of-the-box digital campaigns for his LVMH clients. I hope we have a chance to collaborate again in the future.

Adrian Ma

Online Entrepreneur | Digital Marketing | Investor

Hong Kong

Recent projects & Certifications

McDonald's CRM Programm

@Track I was running the 1:1 communication for McDonald’s. Newsletters with over 40% open rate… I was lovin’ it!

Lufthansa rebranding

@DDB and together with our partner Unit9 I was launching the new Lufthansa Brand Design (BTL Campaign)… over 3 minutes average user interaction on the LP is not so bad isn’t it?

NIVEA App concept

@Robinizers we build a seamless e-commerce app concept for NIVEA. While we were building the app, decision was taken to make it an loyalty app… ok, let’s be agile 😉

Summer Campaign 2021 @unu

The challenge here was to build a campaign based on new brand guidelines by using exiting assets or produce w/ small budget… not so bad the result.

CertificateOfCompletion_Google Analytics 4 GA4 Essential Training-2

CertificateOfCompletion_Marketing Attribution and Mix Modeling

CertificateOfCompletion_Generative AI for Business Leaders

Ideas

Effective Leadership: Balancing KPIs and Purpose

best practice, KPI, leadership, marketing execution, performance measurement

In today’s fast-paced business world, leadership is more than just managing a team or hitting targets. It’s about creating direction, fostering engagement, and encouraging a deeper sense of purpose within the team. But how can you balance the pressure of hard KPIs (Key Performance Indicators) with the need for thoughtful leadership? Many of us have heard the comparison between the “good” leader and the “dirty” manager. A dirty manager is typically controlling, micromanaging their team […]

BI teams and marketing, how to make it work

bi, data ownership, KPI, performance measurement

In this video, I discuss the relationship between BI teams and marketing. I explain why BI needs marketing, how marketing holds valuable data, and the challenges of sharing data with BI teams. I also emphasize the importance of keeping BI teams out of marketing activities to maintain transparency and effective execution. Watch to gain insights on the dynamics between BI and marketing teams. Hello everybody, thank you for tuning in. Today I want to talk […]

How to Embrace an Innovative Mindset and Push Digital Transformation incl. AI

AI, AI-based creation, innovation, smart innovation 0

In today’s fast-paced and ever-changing business world, it has become increasingly important for traditional businesses to embrace an innovative mindset and push digital transformation, including the adoption of artificial intelligence (AI). While many established businesses have been slow to adopt these new technologies and ways of thinking, doing so is now critical for their survival and growth in the long run. Why Embrace an Innovative Mindset? Innovation is not just about developing new products or […]

Shall all marketing teams be called user development teams?

marketing team, user development 0

Quick punch into what marketing and communication leaders are doing and how they understand their role and the mission of their team. As I recently worked on the market introduction of a Chinese car brand in Europe and we had been focussing on regular stuff like Brand governance, PR strategy, and supporting communications of the dealers… I was wondering why we were not called “marketing team”! In fact we were the UD Team, the user […]

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