In today’s fast-paced business world, leadership is more than just managing a team or hitting targets. It’s about creating direction, fostering engagement, and encouraging a deeper sense of purpose within the team. But how can you balance the pressure of hard KPIs (Key Performance Indicators) with the need for thoughtful leadership? Many of us have […]
In this video, I discuss the relationship between BI teams and marketing. I explain why BI needs marketing, how marketing holds valuable data, and the challenges of sharing data with BI teams. I also emphasize the importance of keeping BI teams out of marketing activities to maintain transparency and effective execution. Watch to gain insights […]
In today’s fast-paced and ever-changing business world, it has become increasingly important for traditional businesses to embrace an innovative mindset and push digital transformation, including the adoption of artificial intelligence (AI). While many established businesses have been slow to adopt these new technologies and ways of thinking, doing so is now critical for their survival […]
Quick punch into what marketing and communication leaders are doing and how they understand their role and the mission of their team. As I recently worked on the market introduction of a Chinese car brand in Europe and we had been focussing on regular stuff like Brand governance, PR strategy, and supporting communications of the […]
I mean, this is impressive. I have used Vimeo for years and guys, I was so happy to have full control of my embedded videos (not showing completely unrelated s*** like on YouTube) and this new feature for hybrid screen/face recording… I was more than keen to pay some 60€ a year to have this […]
OK folk, since we are in the AI funnel nowadays and we are unable to think of anything else (ouuuhh, we may miss something important!), so let’s dive into it! The copy thing is all good, right? I mean everyone has tested Chat GPT or copy/translation tools that are based on its language model. It […]
When I first heard about chat GPT, I said to myself: yet another metaverse bubble, yet another crappy Microsoft product. I changed my mind quickly after it provided my in some seconds brilliant copy for the app landing page I was working on. So why AI is a game changer for marketers? Because of speed! […]
We all know how it goes when you are sitting in the rocket after the start-up was launched: 1.000 things need to be done and most of the time only your good feeling or emergencies are telling you what to do first. But there is one thing you should not miss which is the #1 […]