marketing execution

In today’s fast-paced business world, leadership is more than just managing a team or hitting targets. It’s about creating direction, fostering engagement, and encouraging a deeper sense of purpose within the team. But how can you balance the pressure of hard KPIs (Key Performance Indicators) with the need for thoughtful leadership?

Many of us have heard the comparison between the “good” leader and the “dirty” manager. A dirty manager is typically controlling, micromanaging their team while not necessarily rolling up their sleeves and doing the work themselves. On the other hand, a true leader is right there with the team, contributing at a different level but ultimately working toward the same goal. This type of leadership fosters trust, motivation, and a shared sense of purpose.

So, how do you integrate this kind of leadership when you’re faced with hard numbers, KPIs, and expectations? It’s about asking why.

For example, during a stand-up meeting with your marketing team, everyone shares their tasks for the day. You might feel the urge to ask: Why are we doing this? Is this task really aligned with the bigger picture? And is it moving the team toward our ultimate goal?

This is where the concept of “Start with Why,” as popularized by Simon Sinek, becomes crucial. It’s about finding the purpose behind every action. Instead of just focusing on what you’re doing and how you’re doing it, ask your team: Why are we doing this? This simple question encourages reflection and helps team members align their tasks with the larger objectives.

Asking “why” helps clarify priorities, avoid busywork, and refocus the team on the key goals. It’s not just about achieving short-term KPIs; it’s about understanding why those KPIs matter and how they contribute to the bigger vision.

Ultimately, a great leader is someone who combines the clarity of KPIs with the deeper purpose that drives the team. By asking the right questions, you empower your team to think critically, stay on track, and be truly motivated to meet their goals.