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How to Embrace an Innovative Mindset and Push Digital Transformation incl. AI

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In today’s fast-paced and ever-changing business world, it has become increasingly important for traditional businesses to embrace an innovative mindset and push digital transformation, including the adoption of artificial intelligence (AI). While many established businesses have been slow to adopt these new technologies and ways of thinking, doing so is now critical for their survival and growth in the long run.

Why Embrace an Innovative Mindset?

Innovation is not just about developing new products or services; it is about finding new and better ways of doing things that improve efficiency, increase productivity, and create value for customers. By embracing an innovative mindset, traditional businesses can stay ahead of their competition and be better equipped to face the challenges of the future.

Innovation can also help traditional businesses to identify new opportunities, such as new markets, new revenue streams, or new business models. By being innovative, businesses can stay relevant and adapt to changing customer needs and expectations, which is essential in a world where consumer preferences and behaviors are constantly evolving.

Why Push Digital Transformation?

Digital transformation refers to the integration of digital technologies into all aspects of a business, from operations and processes to customer interactions and marketing strategies. Digital transformation can help traditional businesses to streamline their operations, increase efficiency, and reduce costs. It can also improve customer experiences, enable personalized marketing, and provide valuable data insights that can inform strategic decision-making.

Furthermore, digital transformation can help businesses to reach new customers and markets, as well as create new revenue streams. For example, by offering digital products or services, businesses can tap into new markets that may have been previously inaccessible.

Why Include AI in Digital Transformation?

Artificial intelligence is a powerful tool that can help businesses to automate tasks, analyze data, and make predictions. By leveraging AI, businesses can improve their efficiency, reduce errors, and make better decisions. AI can also provide valuable insights that can help businesses to identify new opportunities, optimize their operations, and create new revenue streams.

For example, AI can be used to automate customer service interactions, such as chatbots or voice assistants, which can improve response times and reduce costs. AI can also be used to analyze customer data to identify patterns and preferences, which can inform targeted marketing campaigns and personalized product recommendations.

How to Embrace an Innovative Mindset and Push Digital Transformation incl. AI

To embrace an innovative mindset and push digital transformation, traditional businesses should:

  1. Embrace a culture of innovation: This means encouraging creativity, risk-taking, and experimentation, and empowering employees to think outside the box and come up with new ideas.
  2. Invest in technology: Traditional businesses should invest in the latest technologies that can help them streamline their operations, improve customer experiences, and create new revenue streams. This may include cloud computing, data analytics, and AI.
  3. Collaborate with startups: Partnering with startups can provide traditional businesses with access to new technologies and innovative ideas. It can also help them to stay agile and adaptable in a rapidly changing business environment.
  4. Develop a digital strategy: This involves defining the business’s goals and objectives, identifying areas where digital transformation can have the biggest impact, and developing a roadmap for implementing digital technologies and AI.
  5. Upskill employees: To fully realize the benefits of digital transformation and AI, businesses need to invest in upskilling their employees and developing a workforce that is equipped with the necessary digital and technical skills.

Conclusion

In today’s digital age, embracing an innovative mindset and pushing digital transformation, including AI, is no longer a luxury but a necessity. Traditional businesses that fail to do so risk falling behind their competition and losing relevance in a rapidly changing business environment. By embracing innovation, digital transformation, and AI, businesses can stay ahead of the curve, identify new opportunities, and create value for their customers.

Credit photo Viktor Forgacs on Unsplash

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Shall all marketing teams be called user development teams?

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Quick punch into what marketing and communication leaders are doing and how they understand their role and the mission of their team. As I recently worked on the market introduction of a Chinese car brand in Europe and we had been focussing on regular stuff like Brand governance, PR strategy, and supporting communications of the dealers… I was wondering why we were not called “marketing team”!

In fact we were the UD Team, the user development team.

So, yes! Startups that are searching for their business models are doing Customer Development, ok. But here we had an innovative product sure, but functionally well-known… nothing fundamentally new. Even the strategic communication approach was not different from what I have seen from other car brands. So why?

I have not asked the management why, they may not even really know. But maybe the question is rather what this is changing than why this change was done. Because it is changing a lot:

  1. The team is organized in a product-centric way
  2. The core is not the brand but the customer satisfaction
  3. Kind of an inbound approach

Not sure what you think about it, but if I had to create a company today, I would consider calling my marketing department (if any) user development and branding team.

Thanks for reading, speak soon!

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Vimeo completely messed it up

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I mean, this is impressive. I have used Vimeo for years and guys, I was so happy to have full control of my embedded videos (not showing completely unrelated s*** like on YouTube) and this new feature for hybrid screen/face recording… I was more than keen to pay some 60€ a year to have this service.

But this time they just killed me!

So I started upgrading from Plus to Pro plan (200€ / year) as I wanted to transfer my whole video production to Vimeo… and then the nightmare started!

  1. No filters anymore. I just needed to change my footage into grayscale. Impossible!
  2. Sharing not working! As I’m using the record function (which is working fine, ouuhhh), I’m copying the link, and… the video cannot be viewed because it is not rated. Holy, not even an alert when I copied the sharing link that it is not working?
  3. Incomprehensive dashboard. As I did a bigger amount of records for testing my scene I wanted to clean up a little and delete some footage. OMG, this is the most unstructured way to present videos, why?
  4. UI is mixing up different systems. No comment, a real mess.

No guys, you lost me, I downgraded to Plus so I can migrate my file somewhere else… Maybe I need to check the settings of YouToube again and there is a way to prevent Google to push their content at the end of my embedded videos!

Thanks for reading and feel free to comment… Speak soon!!

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Testing Design.ai for my video content

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OK folk, since we are in the AI funnel nowadays and we are unable to think of anything else (ouuuhh, we may miss something important!), so let’s dive into it!

The copy thing is all good, right? I mean everyone has tested Chat GPT or copy/translation tools that are based on its language model. It is working great and we all realized this tool is powerful, but has no human heart. Ouf! All good.

So I move ahead in my discovery with the video maker which is part of Design.ai and must say, I was impressed by its simplicity and how fast I could actually go. With not even an idea about the video I wanted to produce I made a full commercial video in one hour, here you go:

Yes, with stock footage, of cause, yes no transition animation and standard voiceover… but man, in one hour!

If I had some footage done on my own and a real concept here, this would have been just replacing the video agency I have been hiring for 4,5k€ for my last product video. So long story short, this AI-based video maker tool is delivering what it promised: easy and flexible video production in minutes!

Thanks for reading, speak soon!

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Why AI is a game changer for marketers

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When I first heard about chat GPT, I said to myself: yet another metaverse bubble, yet another crappy Microsoft product. I changed my mind quickly after it provided my in some seconds brilliant copy for the app landing page I was working on.

So why AI is a game changer for marketers? Because of speed! We can produce 100 times more content without doing the dirty hands job and focusing on our core: creation, understanding of target groups, and ensuring consistency of communications… we not only going faster but we are doing a better job!

Yes, there are jobs that will need to reinvent themselves! Yesterday I had been producing a small brand video in just 1 hour, with a full voiceover, music, intro + outro. I do not need to dive into this complicated video creation process that takes me days and weeks and where I cannot even change the voiceover because the speaker is not available anymore.

OK, you got me. I’m a fan of AI-based creation. I’m using designs.ai to make logos, copy, and videos. There are a lot of tools out there that are using open AI. I’m just using this one because it is working out for me.

But again, this is not a metaverse bubble, this is a revolution like the invention of the car has been a revolution and the plane. Because it is giving time a completely new scale and enables you to look much further.

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Startups should always consider using CDP (at the beginning)

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We all know how it goes when you are sitting in the rocket after the start-up was launched: 1.000 things need to be done and most of the time only your good feeling or emergencies are telling you what to do first.

But there is one thing you should not miss which is the #1 priority: understanding how your product is received and interacting with users to better understand what you need to improve and understand your target group.

In my last start-up experience, I learned by failing to implement a CDP at the beginning of the project. So we ended up with tons of sheets trying to get insight on product reception and channels… so here is my learned lesson.